Episode 2 of IWC & FORMULA 1: THE PODCAST offers a deep dive into the relationship between IWC Schaffhausen and Formula 1, highlighting how the luxury Swiss watchmaker has embedded itself into the sport through partnerships, specially designed watches, and unique collaborations with drivers and teams. Hosted by Andrew McUtchen, the conversation features Chris Grainger-Herr, CEO of IWC, who shares insider stories about the brand’s history in F1, their pioneering watches like team chronographs and driver-specific timepieces, and the cultural shifts in Formula 1 that have influenced watch design.

The episode explores the transformation of F1 into a lifestyle and entertainment phenomenon, boosting IWC’s active role and visibility. It also details technical innovations, such as the luminescent Ceratanium watch and the Shock Absorber watch, designed to withstand extreme forces, reflecting the brand’s commitment to marrying functionality with heritage and style.

Chris and Andrew discuss the different categories of F1 fans’ access to timepieces — from driver-exclusive watches to team watches worn by mechanics and garage staff — describing how the partnership has evolved since 2013, starting with Mercedes-AMG Petronas. They reveal the influence of drivers like Lewis Hamilton and George Russell, and bespoke collaborations with custom dial maker George Bamford, emphasising how driver personalities shape watch aesthetics.

The episode also highlights the unique pressures on F1 drivers — balancing intense physical and mental demands with public relations duties — and how IWC watches symbolise performance, precision, and emotional significance for these athletes. Grainger-Herr gives insights into IWC’s involvement in branding innovation, such as putting the watch logo on race gloves, and shares personal favourites among the F1-related watches. The conversation closes with anticipation of future content centred around IWC’s Hollywood projects, especially the upcoming Formula 1 movie tie-in.

This is the first part of a four episode mini series coming from all angles on IWC Schaffhausen and Formula 1. In this first in-depth podcast episode, Chris Grainger-Herr, CEO of IWC, and Andrew dive into the multifaceted relationship between IWC and Formula 1, exploring the brand’s history in the sport, its evolution, and the intricate behind-the-scenes dynamics that define IWC’s presence in Formula 1.

Chris shares his personal journey from being a Formula 1 novice to becoming deeply immersed in the sport, alongside the growth of IWC’s partnership with the Mercedes-AMG Petronas Formula 1 team since 2013.

The episode weaves together stories about IWC watches inspired by racing and aviation themes, such as the Mojave Desert pilot chronograph, with fascinating insights into the escalating spectacle of Formula 1 racing — from intimate racing circuits to sprawling entertainment complexes like the futuristic Qiddya racetrack. Chris also reflects on leadership and teamwork lessons learned from witnessing Mercedes’ Formula 1 dominance and how these lessons apply more broadly.

The discussion further touches on how companies and teams collaborate at an engineering and storytelling level, highlighting the synergy between watchmaking precision and high-performance motorsport.

The episode closes with a preview of future discussions focusing heavily on watches and their intersection with Formula 1 culture.

Particle physicist and professor at the University of Manchester Brian Cox explores the mind-bending science and philosophy of time with IWC's CEO Chris Grainger-Herr. Together, they discuss the concepts of eternity and space-time, hinting at IWC's new launch at Watches and Wonders 2024. Join a fascinating conversation as they dive deep into the mysteries of an ever-expanding universe.

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Two-time world champion and Olympic medalist in skateboarding, Jagger Eaton, known for his raw talent, perseverance, and determination came to visit Schaffhausen. The 22-year old athlete shares with our host Maurice Moitroux not only insights about his youth, career and future plans but also gives a glimpse into a life absolutely dedicated to his passion. Don't miss this joyful and inspiring conversation!

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Vitra is home to some of the most influential furniture designs, such as the Eames Lounge Chair or the Panton Chair, and has shaped its legacy as one of the most iconic names in design. In this episode of Partners in Time, IWC CEO Chris Grainger-Herr invited Heiko Stahl, General Manager of Vitra Switzerland and Austria, to talk about the legacy of Vitra, the importance of well-designed environments, and the challenges of balancing upcoming trends with timeless designs.

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With a background in Photography, Graphic Design, Marketing and Styling, Lauren Isabel has established herself as a Creative Director in Switzerland’s creative scene. Together with her collective “Studio Synq”, she merges art with fashion to showcase Switzerland’s distinctive artistic voice while creating a new space for the next generation. In this episode, host Paul Ripke talks with Lauren about her life – from her education and career to her inspiration and, of course, the collective and what it means to her.

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As the first-ever professional racing driver from Saudi Arabia, Reema Juffali is part of racing history. Challenging the impossible, she became a role model, supporting the growth of motorsports in Saudi Arabia. With her own racing team, Theeba Motorsport, she now creates opportunities for local drivers, mechanics, and engineers. In today’s episode of Partners in Time, host Paul Ripke talks with Reema about her college years, the challenges in her career path, the joys of driving, and the creation of her team.

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Josh Sirlin is the creative director, curator and owner of Black Bear Brand – an American brand from the early 1900s that represents a certain way of life. Passionate about Motorbikes, Design & Travels, the free spirit is always on the hunt for the most interesting fabrics, stories and of course adventures. In today’s episode of Partners in Time, host Paul Ripke talks with Josh not only about his brand, his lifestyle and his love for Japan, but also about freedom and dreams.

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Quitting a demanding and stressful job to travel the world sounds like a dream. For Madeline Lu, this dream came true. The self-taught photographer shares her impressions from all around the globe on her blog. In today’s episode, she is going to talk about her previous career in investment banking, about blogging, her last travel destinations as well as some secret spots you should keep in mind when you plan your next adventure.

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Miguel Sánchez is the founder and creative director of Café Leather, a Spanish premium leather goods brand. In today's episode, host Paul Ripke talks with Miguel about his life in Madrid, his career in Marketing, the early days of his business and of course, leather.

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