It's not just about designing watches, but also about the story behind them. In this episode, Paul Ripke talks to Christian Knoop, Creative Director at IWC Schaffhausen. Even as a child, Knoop noticed that he had a special passion for design. For 13 years, he has been designing watches and building stories around them. Through storytelling, he is able to build an aesthetic universe around the launch of a new collection. To maintain the origin of iconic collections, traditional values and established designs are combined with new trends, such as innovative material or color codes. But when doing so, attention must always be paid to the design language—and not only to the need of the customer. Listen to this episode of Partners In Time to find out what lies at the heart of the design process at IWC and where inspiration is drawn.

Can’t want to wait to check out our designs? - Check out our Instagram page: https://www.instagram.com/iwcwatches/

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From photographer to storyteller - in this episode of Partners In Time Chris Grainger-Herr finds out what's really important to Paul Ripke. Ripke has realized that he wants to highlight the story and the people behind his photos and videos. Good stories touch people - that's the secret behind successful content. And then there is the timing, which plays crucial role for a good story. Thus if the timing is right, the story can be great. Especially audio formats can leverage time even better since it is often much more personal. Be sure to listen to this episode to find out how Paul Ripke lost an IWC watch and if IWC CEO Chris Grainger-Herr has ever lost one as well. Don't forget to check us out on instagram: https://www.instagram.com/iwcwatches/

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For Lewis Hamilton the most important thing is finding balance in life. In this episode of Partners In Time, the 7-time Formula 1 World Champion shares how he found balance between his professional and personal lives. He enjoys family time, exploring the mountains and doing winter sports. IWC CEO Chris Grainger-Herr and Hamilton discuss current changes in our rapidly evolving world and the fact that brands and people are starting to think more diversely is indicative of a positive trend in our society. In addition, Hamilton provides some tips on how to focus on yourself and free yourself from outside influences. If you want to find out more about IWC and the people behind the brand, check us out on Instagram: https://www.instagram.com/iwcwatches/

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Launching on April 7th together with the new IWC app, you will be able to listen to Partners In Time once a week. It's about meeting watch enthusiast and friends of IWC from all over the world. Every week we are going to talk with inspiring and remarkable guests to find out more about their journeys. They have stepped out of their comfort zone, challenged themselves as well as their surroundings in order to fulfill their vision and their dream. How did they become who they are today? We try to find out the secrets of their success. Find us wherever you get your podcasts!